How to Promote and Advertise Your Business

Promotions and advertisements are marketing tools you can use to raise awareness of your products and services, encourage first-time or repeat purchases and create a distinctive image in the marketplace.

Understanding the different ways in which advertising can serve a company will help you create targeted messages to different business customer segments. Even if you’re selling the same product to the same audience year round, varying what you say -- or at least how you say it -- can help ensure your ads continue to attract attention, educating potential buyers and maintaining your image in the marketplace.

The key to successful advertising is to sell the benefits of your product or service in solving problems, rather than its features.